Cookie Policy

1. What are cookies? Typology, purpose and operation

A cookie is a small piece of text that web pages send to the browser of the User who visits them and that allows them to remember information about their visit, such as the User with which they access, their preferred language and other options, which can make your next visit easier and the site more useful. Cookies play a very important role, since without them the use of the web would be a much more frustrating experience.

Depending on their permanence, they can be divided into session or permanent cookies:

• Session: are temporary cookies that remain in your browser file until you leave the web page, at which point they are automatically deleted. The information obtained through these cookies is used to remember User preferences and selections during their visit, such as continuing to make purchases once while keeping the items already chosen in the shopping cart.
• Permanent: are cookies that remain in your browser file until an expiration date determined by each cookie, at which time they are automatically deleted. One of the main uses of this type of cookie is to keep your User's session open on the web, preventing you from having to type your Username and password every time you connect.

And depending on their purpose, cookies can be classified as follows:

• Performance: This type of Cookie remembers your preferences for the tools found in the Services, so you do not have to reconfigure the service each time you visit. For example, this typology includes:
    - Volume adjustments of video or sound players.
    - Video transmission speeds that are compatible with your browser.
• Registration: Registration Cookies are generated once the User has registered or subsequently opened their session, and are used to identify them in the Services with the following objectives:
    - Keep the User identified in such a way that, if he closes a Service, the browser or the computer and at another time or day re-enters said Service, he will continue to be identified, thus facilitating his navigation without having to identify himself again. This functionality can be suppressed if the User presses the “close session” functionality, so that this Cookie is eliminated and the next time the User enters the Service, they will have to log in to be identified.
    - Some Services may use connectors with social networks such as Facebook or Twitter. When the User registers in a Service with credentials from a social network, he authorizes the social network to save a permanent Cookie that remembers his identity and guarantees him access to the Services until it expires. The User can delete this Cookie and revoke access to the Services through social networks by updating their preferences in the social network that they specify.
• Analytics: Each time a User visits a Service, a tool from an external provider generates an analytical Cookie on the User's computer. This Cookie, which is only generated during the visit, will serve on future visits to anonymously identify the visitor. The main objectives pursued are:
    - Allow the anonymous identification of browsing Users through the "Cookie" (identifies browsers and devices, not people) and therefore the approximate accounting of the number of visitors and their trend over time.
    - Anonymously identify the most visited and therefore most attractive Content for Users.
    - Know if the User who is accessing is new or repeat visit.
• Advertising: This type of “Cookies” allow expanding the information of the advertisements shown to each anonymous User. Among others, the duration or frequency of display of advertising positions, the interaction with them, or the browsing patterns and/or behaviors of the User are stored, since they help to form a profile of advertising interest. In this way, letiten offer advertising related to the interests of the User.

2. How theFIRE.site uses cookies

theFIRE.site uses the third party service "Google Analytics" to analyze the visits we receive. This service is described in detail below:

3. Cookie Management

As a complementary guarantee to those described above, the registration of cookies may be subject to acceptance during the installation or updating of the browser used, and this acceptance may be revoked at any time through the Content configuration options and privacy available.

Many browsers allow you to activate a private mode whereby cookies are always deleted after your visit. Depending on each browser, this private mode may have different names.

Below you will find a list of the most common browsers and the different names of this “private mode”:

• Chrome 10 and above; Incognito.
• FireFox 3.5 and higher; Private Browsing.
• Edge; InPrivate.
• Safari 2 and above; Private Browsing.
• Internet Explorer 8 and above; InPrivate.
• Opera 10.5 and higher; Private Browsing.

Important:
Please read the help section of your browser carefully to learn more about how to use the "private mode", as it is possible that some of the functionalities of the web pages you visit regularly are not available in this mode.

4. How to disable Cookies in the main browsers

Normally it is possible to stop accepting all cookies in general or just one service in particular, since any modern browser allows you to adjust your cookie settings. These settings are usually found in the 'options' or 'Preferences' menu of your browser.

Below you will find a list of the most common browsers and how to access cookie management in each of them:

• Chrome: Settings -> Show advanced options -> Privacy -> Content settings.
• Firefox: Tools -> Options -> Privacy -> History -> Custom Settings.
• Edge: Settings -> View advanced settings -> Privacity and services -> Cookies.
• Safari: Preferences -> Security.
• Internet Explorer: Tools -> Internet Options -> Privacy -> Configuration.
• Opera: Configuration -> Options -> Advanced -> Cookies.